Dieter Rams: ten principles for good design

saturday 09 february 2013 at 02h44

We admire Dieter Rams work and philosophy here at avioc hq. even though he is a product designer, his principles can applies to any other creative industry including web design. so we would like to share his principles or shall we say his Ten commandments :

Good design is innovative
Good design makes a product useful
Good design is aesthetic
Good design makes a product understandable
Good design is unobtrusive
Good design is honest
Good design is long-lasting
Good design is thorough down to the last detail
Good design is environmentally-friendly
Good design is as little design as possible

source : https://www.vitsoe.com/gb/about/good-design

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